Book Covers

First impressions count Earlier this month it was World Book Day and here at Surefoot we’ve been looking at how book covers have evolved, shaped by design trends, and how the look of the cover influences customer choice in the same way that a company brand impacts...

Online Ballet Academy Branding

Online Ballet Academy Branding Having worked previously with clients in the Ballet Dance sector, Surefoot communications were recommended to Online Ballet Academy for their re-branding requirements. As a new, primarily online based ballet academy, led by world renowned ballet masters, the brief was...

Brand Evolution

Brand Evolution Classic Brand Evolution In recent unsettled times we have seen a mixed reaction from some of the world’s biggest brands to the Coronavirus Pandemic. Some have thrived, most have struggled but managed to weather the storm, and others have gone into virtual media...

Getting to Grips with Design Terms

Reading time: 7 Minutes     Whether you are a Marketing Manager, Marketing Executive, aspiring designer or small business owner the chances are you are have to negotiate working with a design agency at some point. It is true that designers have their own...

Writing A Design Brief

Writing A Design Brief Reading time: 7 Minutes   A design brief is hugely important to any agency you anticipate working with. It will cover the scope, scale, and core details of your upcoming design project. A well written design brief will make obtaining a quote or proposal much...

UK Paper & Envelope Sizing

Reading time: 5 Minutes     As a design agency with a strong print production capability we often find ourselves discussing document sizing with clients, primarily to determine the finished size of a printed product. This is often one of the first...